It didn’t take long for Drew Brees to find his next role after retiring from the National Football League. The future Hall of Fame quarterback is jumping into the sports betting industry in a deal with PointsBet.
In an announcement made from PointsBet, the company has named Brees as a global brand ambassador. PointsBet continues to try to grow its brand in the United States, and getting help from Brees could speed up the process.
Not only will Brees become a global ambassador, but he will also become a significant shareholder in the company. This follows a trend of other popular professional athletes inking deals with sports betting companies.
Brees has already agreed to start broadcasting NFL games with NBC Sports for the upcoming 2021 NFL season. PointsBet has a partnership in place with NBC Sports as it is the official sports betting partner of the company.
The former quarterback will work with PointsBet to create a deliver social media content on a variety of different channels. Brees will also be present at upcoming parties and events hosted by PointsBet hosted throughout the United States.
In the announcement, Brees stated:
“Sports betting is growing across the country and will positively impact sports engagement, and I am proud to be at the forefront alongside PointsBet and NBC Sports.” – Drew Brees, future NFL Hall of Famer
Sports betting is set to launch in the state of Louisiana at some point in 2021, and this will help PointsBet become a market leader. Brees is one of the most beloved and respected athletes to ever star in the state.
PointsBet is a company based out of Australia, but it has also built up a headquarters in Denver, Colorado. This operator sets itself apart by utilizing points betting, a unique take on traditional sports betting.
PointsBet CEO Johnny Aitken could not contain his excitement in adding Brees to the company. Aitken stated:
“Sports betting is growing across the country and will positively impact sports engagement, and I am proud to be at the forefront alongside PointsBet and NBC Sports.” – Johnny Aitken, CEO of PointsBet
NBC Sports Deal Important for PointsBet
With a deal in place with NBC Sports, PointsBet will be able to reach a national audience. This partnership is even more significant when dealing with the National Football League as it is the most popular sport in the US.
PointsBet will also be looking to reach Hispanic-speaking sports bettors in the US, and that will be done through Telemundo broadcast stations. This company will be featured on various advertisements in upcoming NBC Sports broadcasts, and Brees will be featured.
NBC Sports received an equity stake in PointsBet when this partnership was announced, and it will also receive a referral bonus. PointsBet has committed nearly $400 million over the next five years in marketing with NBC Sports.
PointsBet will provide NBC Sports with the official betting odds for sporting events, and the Golf Channel is included in this deal. With the popularity of in-play sports betting in the US, these odds will be featured on live broadcasts.