The Iowa sports betting market has seen the launch of another mobile sportsbook, and it is a big name in the industry. The Bally Bet mobile sportsbook is now live, and Iowa is just the second state to have this product.
Bally Bet went live in Colorado in May, and it announced at that time that a launch in Iowa would be next. That company wasted little time in completing another launch, and this should become a popular option in the Hawkeye State.
In order to break into the Iowa sports betting scene, Bally’s was able to partner with Elite Casino Resorts. Elite Casino Resorts owns and operates three different casino properties in the state and allowed Bally Bet to use one of the mobile skins that it was allowed.
The Bally Bet app is available for download on both Android and iOS devices, and there is also a link to download it on the website. This is not a finished product at this time, but there will be improvements made along the way.
Bally’s Corp is not going to be spending money trying to market the new product at this time but is instead focusing on developing the app and making it a top betting option. This is the case in Colorado as well, and it will help the sportsbook improve as it continues to look for other opportunities in 2021.
One of the top features of the Bally Bet app is the access to the Bally Rewards program. Bettors can earn points by making wagers at the site, and these points can be redeemed for rewards at any of the Bally’s Corp properties throughout the US.
Sports fans in Iowa are already familiar with the name Bally’s as it has acquired Sinclair Broadcast Group. That company provides local sports television broadcasts throughout the Hawkeye State.
Bally’s Being Extremely Aggressive
The name Bally’s Corp is still relatively new in the US sports betting industry, but the biggest players have already proven themselves. Bally’s Corp was formerly known as Twin River Worldwide Holdings, a small company that is headquartered in Rhode Island.
A deal to acquire the name Bally’s was reached in 2020, and Bally’s Corp has been extremely aggressive since time. DraftKings and FanDuel remain two of the leaders in market share in the US, but Bally’s looks like it could pose a potential threat.
One of the biggest moves that Bally’s Corp has made is acquiring Bet.Works, a sports betting technology provider. By using the innovative technology from Bet.Works, Bally’s is able to offer one of the top sports betting experiences in the industry.
Earlier this year, Bally’s reached an agreement with the National Hockey League to become an Official Sports Betting Partner of the NHL. This was the first deal of its kind for Bally’s, but similar partnerships could be on the horizon soon.
As Bally’s continues to launch in new sports betting markets, the revenue share will begin to increase, giving the company more money to grow.