BetMGM was the fifth sportsbook to launch in New York as the company had to wait until January 17th to accept wagers. The state is home to approximately 20 million people, which is the most populated state in the sports betting industry.
BetMGM’s Launch Was Proven to be a Huge Hit in New York
Adam Greenblatt, who is the Chief Executive Officer of BetMGM, stated that the company’s launch in the Empire State was the most successful launch in its history. BetMGM will now compete with Caesars, DraftKings, FanDuel, and BetRivers.
New York saw a total of 1.2 million new sign-ups for a regulated sportsbook in the state. It noted that bettors are drifting away from offshore sportsbooks and local bookies.
Greenblatt stated in a conference call with investors;
“I’m delighted with how it’s gone. We’ve broken all of our records. It was the best first day of any live launch. We broke records for most registrations, for most first-time depositors, for deposits, for most for bets, for handle, and what I found particularly pleasing was our technology performed flawlessly in line with our expectations, notwithstanding the volume.”
BetMGM was available just in time for the Arizona Cardinals versus the Los Angeles Rams, where the Rams won 34-11. The CEO stated the technology performed flawlessly, and the company did not run into any problems.
BetMGM is currently operating in 19 jurisdictions, and New York’s launch did not disappoint. For all the states that the company operates in, the Empire State had the highest registration to deposit conversation rate in its history. New player deposits and the conversion of new money were the highest compared to any other state.
BetMGM’s Success Going Forward in New York and Other Jurisdictions
Just before BetMGM met regulatory and statutory approval, four sportsbook operators had a combined sports betting handle of $150 million in its opening weekend. There were 17.2 million geolocation transactions on the opening weekend and 17.9 million on the second weekend, according to GeoComply.
During the first three months of 2022, Greenblatt expects the company to expand its reach to Illinois and Louisiana. The projected numbers are to approximately reach 40 percent of each state’s adult population.
The company’s net revenue from operations in the fiscal year 2021 is expected to be $850 million, which is almost an increase of five times last year’s fiscal year. BetMGM is also a leader of iGaming with 30 percent of the market share for three months to November 2021, thanks to the partnership with Entain.
The company is also “For sports betting and iGaming across the markets in which it operates, with a 24% market share for the three months to November 2021.” The company’s goal is to open a retail sportsbook in Puerto Rico in the first quarter of 2021.
BetMGM will have more competition in New York moving forward. BallyBet, WynnBet, PointsBet, and Genting’s Resorts World are the other sportsbook operators that are awaiting approvals to accept wagers. BetMGM is offering a similar promotion to rivals FanDuel Sportsbook and DraftKings Sportsbook with a $1,000 risk-free bet offer.